When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there.
While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.
Continue reading 10 Ways to market your small business on a shoestring budget
But with so many digital tools available, how do you know where to start?
Marketing the social media way is part of doing business in the new millennium – it’s as simple as that.
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Instagram, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed with this kind of marketing (or risk falling behind your competition).
Continue reading The benefits of social media marketing