Ready, Steady, Grow!
The universal goal of every small business is to sell its products and/or services.
Have no idea where to start?
Sales are ok but they could be better.
Have no idea how to take it to the next level?
Here are the 6 building blocks you will need to grow your small business:
BLOCK 1: The right identity
It all starts with a logo. This logo forms the base of your brand or corporate identity that will make up the physical look of your business across all platforms – print, digital and online.
Corporate identity is the ‘tone of voice’ of your business. It is how the customer actually perceives and interprets your brand so it has to be spot on.
BLOCK 2: A professional website
It has to be pretty AND efficient. If you want your company to be successful in the modern marketplace, you’ve got to have a great website. Not only must it look good, it has to be effective. Your website is the backbone of your business, supporting all of your marketing efforts.
Did you know? 97% Of consumers use the internet on a daily basis to shop locally? And more than 52% of small business owners don’t have a professional website.
BLOCK 3: High quality, engaging content
Content is key. Online adults spend an average of 7.2 hours a week discovering, reading and watching online content.
Providing high quality content is one of the most important things you can do to attract customers and create interest in your business. The content should effectively communicate your message, educate your readers, and persuade them to purchase your products and services over your competition.
BLOCK 4: Social media
The most powerful form of marketing and market research the world has ever seen. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
But it’s not a magic bean that grows overnight into business success. It’s a platform for real work that needs to be crafted, strategically, over time.
BLOCK 5: Online advertising
Deliver relevant, personalised and timely messages to a very specific segment of people at a fraction of the cost. Only online advertising allows you to target your ads towards a particular group of consumers based on various factors such as interests, geographical location, gender, age range, education level and/or job title, etc.
Your audience is online right now and you can guarantee your competitors’ products are in front of them in one form or another.
BLOCK 6: Great graphic design
Graphic design is about more than just appearances and provides many more benefits than simply making something look good.
When used effectively, graphic design can boost your businesses marketing and messaging through visual communication, giving it greater power to inform, educate, or persuade your audience.
Ready to take the plunge?
Let’s meet for a casual cup of coffee (Skype or video call if you’re far away) to discuss your entrepreneurial dreams, business needs and budget and I will formulate a strategy for your business that ticks all the right boxes.